When you upload an image that’s 3,000 pixels wide to your product page, you’re making the browser work twice as hard. For images with a lot of different colors, like photographs and realistic images.When you want to retain the quality of a detailed image and file size doesn’t matter.For screenshots or images that don’t use a lot of different colors.For smaller images such as logos or icons.For images with transparent backgrounds.JPEGs will be your best bet in most cases as they’re a good compromise between image quality and file size.Īs a good rule of thumb, here’s a breakdown of when to use each format. JPEGs, on the other hand, are lossy and degrade in quality each time you resave. PNGs are also non-lossy, meaning you can edit and save an image a dozen times over and the quality won’t degrade. JPEGs aren’t as good in the quality department, but their image file sizes are usually a lot smaller. In short, PNGs are better quality and allow for transparency, but their image file sizes are larger. The two most common image formats to use are Portable Network Graphics (PNG) and Joint Photographic Experts Group (JPEG or JPG). So where do you start? Step 1: Save your image in the correct format Lighter images lead to a faster site, happier customers, and more sales. That, in turn, impacts how long people stay on your site and how many of them convert. They’re some of the “heaviest” and most difficult files for a server to work with, and their size and quality can make or break your web performance. Images take up more space then any other part of a website, especially when it comes to online stores. One of the best places to start is by optimizing your images for web. So how do you speed up your online store?
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